About Us

Find out who UK General are, our available services and current clients and partners.

About Us

UK General is the name for the newly merged businesses of PBS Holdings Ltd (including Primary General Insurance and Rural Insurance) and Longhawk Insurance Group (including UK Underwriting, Acumus Insurance Solutions and TPS (Insurance Admin Services) Limited).

Our merger brings together two companies whose reputations have been built on innovation, customer service and flexibility.

We focus on the provision of niche general insurance products to defined sectors and our vision is to become a unique supplier in the UK general insurance market, focussed on delivering specialist underwriting and fulfilment services to meet the needs of distinct customer and distribution groups.

We target existing and emerging customers/distributors that need something special, something tailored to their specific needs - where competitors can't respond or where it is below their premium requirements for special attention.

As our competitors downsize/centralise and standardise we fill the vacuum that they leave - achieving success with flexibility and speed of response.

Our fulfilment will support distributor requirements utilising leading edge technologies minimising costs and maximising speed to market/point of sale impact.

Find out more about our extensive range of products and services and the many ways you can trade with UK General Insurance Group.